Users can open their e-wallet accounts in less than three minutes. From there, they can anticipate sending domestic and international wire transfers. They will also be able to pay for various services such as water, electricity, and why not Netflix as well.
Meanwhile, Bitrus aims to support the millions of Mexicans who do not have traditional bank accounts.
“We want people to forget about going to the banks,” said Bitrus co-founder Isaac Kohab. “Our target market is those people who don’t have a bank account. We want to promote financial inclusion. There are about 50 million Mexicans who don’t have a bank account, but they have a smartphone, so we want to get in touch with them. ”
As far as projections are concerned, the startup expects to reach 500,000 Mexican users, not to mention 500,000 internationally in a year.