Mint Latam News

Globant plans Peruvian expansion after acquisition of Belatrix Software

In January, Globant also acquired Avanxo, known for its cloud computing services and its recognition as Amazon Web Services’ most valuable partner.
According to an interview between SemanaEconómica and Globant co-founder Martín Umarán, both Avanxo and Belatrix complement the Argentine startup’s knowledge and service offerings. Both also reinforce the great traction he has developed independently over time.
Globant associates specifically with other Latin American companies. This is mainly due to the perfect integration and cultural fit between enterprises with similar roots and origins.
In this sense, Belatrix’s deep experience in agile methodology represents an important synergy for the Globant team. Now, although Globant has a significant office and presence in Peru, Belatrix is ​​much larger, which justifies the reason behind the acquisition. Mergers and acquisitions without drama for victory.
In addition, Globant has a wider reach in the US market. In the end, this will surely help Belatrix gain more customers through the holding company.
Both brands will continue to coexist for a while. However, the plan is to gradually merge everything under one unified Globant flag. From there, the Argentine company will follow a more aggressive strategy in the Peruvian market.
First, Globant will standardize and become familiar with both cultures. After that, it plans to develop stronger technology resources as well as sales teams.
Technological optimization
In terms of technology, the company is also always looking for ways to optimize processes through AI. For example, as part of his banking offer, he created an algorithm to detect when customers are no longer alive. This can stop charging deceased customers for services.
Other clients include Novartis, for which Globant has developed a facial recognition project that allows users to diagnose psoriasis based on a selfie. For Disney, Globant has also created an optimization tool to predict theme park lines. This way, it can “lead” people to other less busy attractions.
In addition to the banking sector, other industries that are willing and constantly seeking to improve their processes through technology include insurance and logistics.
Finally, the founder said that Latin America has much untapped potential in the coming years.
“Today Latin America has a fabulous entrepreneurial ecosystem,” said Umarán. “To bridge the [talent generation] gap, governments need to invest in education in the fields of math, technology, and science engineering (STEM).”
Finally, he announced Acámica, another investment by Globant. To prepare the next generation of technicians, Acámica is a school that specializes in technical skills and literacy. It allows students to learn everything from UX / UI design to data science. This will begin soon in Peru, according to Umarán.

Source: andina.pe

https://www.mintdigitall.com.br/site/#go_servicos

Mint Digitall

We’re an advertising agency ready to the future with all experience and skills from a brillant past.

Live Jobs: we breath on digital but still care and work on offline. No matter the path or channel, we are always following our goals through of experiences.

We are in entire Latin America working with more than 80 companies in several Market segments: industry, entretainment, technology, consumer goods and more.

It’s 11 years developing the best projects, plans and strategies to our partners with the goal to promote their communication with their target and give to final custormers great products and services in a best way.

Works

Ingresso.com
Norton
Microsoft
Comper
Ingresso.com
Norton
Microsoft
Comper
Logo Ingresso.com
Logo Norton
Logo Microsoft
Logo Comper
Logo Wacom
Logo Ingresso.com
Logo Norton
Logo Microsoft
Logo Comper
Logo Wacom
MINT
Cases

How can we help you?

No matter what you business or project is, we have and develop perfect solutions to you. Get to know more about our services.

Ícone de Marketing Planning

Marketing Planning

Know more
Ícone de Social Platforms Management

Social Platforms Management

Know more
Ícone de Media Planning and Management

Media Planning and Management

Know more
Ícone de Creation and Development

Creation and Development

Know more
Ícone de Content Marketing

Content Marketing

Know more
Ícone de Marketing Automation

Marketing Automation

Know more
MINT
Services

Meet our clients

Our greatest pride in creating solutions and storytelling is to see that these trajectories complement and are part of our own journey.

MINT
Clients

Let's talk?

Contact

Av. Eng. Luís Carlos Berrini, 105
Ed. Thera Office - Conj. 102
Brooklin - São Paulo - SP
Phone art
+55 (11) 5506-0096
+55 (11) 3565-0096
Phone art
Phone art